Maintaining Interest

Hopefully your communication plan and the lessons learned during your initial launch will address many of the issues that may arise during your Discount Fitness Club Network’s (DFCN) ongoing operation, but continued project management and promotion are important for the long-term success of your fitness club. This practice will allow you to effectively take advantage of unexpected opportunities and respond to unanticipated issues.

Periodically revisit the communication plan to determine if new strategies are needed to sustain interest in the project. Consider developing a FAQs page for internal use or dissemination on an Intranet site. The following are some of the most common questions received: